Tech Blog: Articles

October 13, 2016

The 4K Myth: Can you edit in 4K without breaking your budget?

  We have heard the 4K buzz chant for some time now, “You’ve got to get ready for 4K!” This is immediately followed by another chant from storage manufacturers and other vendors wanting to take advantage of the growing need for 4K by pushing media professionals into purchasing more products. The need for 4K often

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March 07, 2016

ProMAX at NAB 2016!

ProMAX is celebrating over 20 years as an exhibitor at NAB. Join us for the 2016 NAB Show where we will unveil major advancements to the Platform Workflow Servers Stop by our booth SL3825 and get a hands on demo of Platform or visit our hourly theatre presentations at your convenience. We look forward to seeing you at

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February 08, 2016

Effective MAM for your Video Team

Over the past 15 years our industry has transitioned from traditional film and digital video workflows to file based workflows, spawning a new sub-industry within the production community, Digital Asset Management. With the release of Final Cut Server, Apple put Asset Management into the forefront of the minds of any facility with multiple artists.  Grown

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December 29, 2015

Thoughts on Evolution Amidst Production Disruption in an Ever-Changing Media and Technology Industry

“The art challenges the technology, and the technology inspires the art.”  Director, John Lasseter I love this quote, and I couldn’t agree more. As technology creators, we are constantly challenged to build tools that will allow for limitless imagination. If you can dream it, we will build it. In this sense, Technologists, and Creatives are

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December 02, 2015

The Impact of Creativity

I’m a big fan of Fiverr.  It’s creative, it’s open market and does a great job of connecting people who can do something with people who want something. This year for Christmas I want impact for my 5-year-old triplet nephews and niece, something they will remember.  A difficult task to say the least. Difficult, until

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October 27, 2015

IT Is Taking Over Video Departments and That’s a Good Thing

Personally, I love the business of creating content for moving images. It’s the ultimate story format. I’m fascinated by every step of the creative process–the production process itself, how the creative teams work together and deliver these fantastical stories and of course, the stories themselves. For the past 15 years the world of analog story

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