There’s nothing half-baked about P.F. Chang’s China Bistro. After establishing itself as a premier casual-dining restaurant worldwide, it is now offering an upscale experience at a new chain-within-the-chain, P.F. Chang’s Asian Table. Imagine impressing the one you love or hosting clients, choosing between Asian Marinated Rib Eye and Thai-Harvest Curry, and decanting an elegant, fruity Cabernet from China.
This new venture opened last year in London. But a sneak-peek for P.F. Chang’s corporate insiders happened earlier at a gathering in Tennessee. This included a dynamic video introduction to the Asian Table. This is where Adam Neale came into the story.
“I learned about their systems by watching some of their 101, 102 and 103 video tutorials. As I gained understanding about the products, I saw that ProMAX fit a need for us,”
- Shannon Shearer, Peak Media
Videotape was the king of the hill when Shannon Shearer landed her first job in the high tech world of tomorrow. Now those bulky VCRs—often scratchy and muddled—have faded to become yesterday’s low-tech solution.
The present video landscape is all about upgrading resolution, flawless software, reliable equipment, and total immersion of the viewer. Are we closing in on images so perfect that their depth will give reality a run for its money? It certainly seems so.
For Shannon, providing tools for the tasks ahead is the name of the game. Her company, Peak Media, has been equipping Denver creatives for 20 years. They buy cameras, lighting, audio equipment, production systems, and other pieces that fuel the digital work puzzle. These markets include broadcasters, media producers, local government, corporate video, and education.
About a year ago, a long-term Peak Media customer recommended ProMAX to Shannon. She contacted the company. Shannon had some hesitations, of course. Getting up to speed with a new product line is no small task and, frankly, most manufactures do a terrible job of training and communicating. Shortly after contacting ProMAX, Shannon dove into the company’s partner training programs.
“Right now it’s where we’ve stored the masters for the new album, the master for the documentary, the masters for the music videos, and all the behind-the-scenes stuff that was shot. It’s all on the ProMAX at the office.”
- James Stewart, Senior Director of Marketing, EM.Co
Returning to concert touring together for the first time in a decade, Tim McGraw and Faith Hill have reaffirmed their position as the reigning King & Queen of country music. From April to October 2017, the pair soared through 80 shows.
The Soul2Soul Tour proved fun and memorable for the couple and their fans. So almost immediately after the tour ended, Tim and Faith extended the songfest. Twenty-five more performances have been lined up for summer 2018.
As Senior Director of Marketing at the entertainment management company EM.Co, James Stewart and his colleagues manage Tim McGraw’s career and business needs. For James, this meant that 2017 was all about Soul2Soul.
James was chiefly tasked with making certain that every moment of every performance was captured for a video documentary. This required lining up the personnel and electronics—everything from hiring experience camera operators to purchasing a new suite of electronic gear for editing and polishing the video.