I just wanted to take a minute to talk to you about bottlenecks in the video workflow and how you can get through those.
So if you follow our blog or social media channels, which you should be doing already, you'll see that there's a lot of video content that we create and for that to work. We have several different contributors who all film stuff on their phones and send their footage to me on our ProMAX server in our office. I then take those and format them. I might do a couple edits and then I send them out through our CMS to make sure they get on our website and on our social media channels.
The bottleneck that I find in this workflow is that with everyone using different types of cell phones. The file formats don't always match and editing files together tends to be a little slow.
We have people using iPhones which are pumping out MOV files. Then we have some guys using Androids that pump out MP4 files. When I'm doing individual post that's not a problem. When it comes to editing larger clips out of them. That's where I see a problem. So, what did I do?
I started using the ProMAX transcoder that's built into our local server and started turning those MOV files into MP4 files.
So everything is the same across the board. I throw it all in Premiere and it's a lot smoother editing process and it makes my life a heck of a lot easier.
So how do you identify bottlenecks in your workflow?
Take a step back and look at where you're spending time on things that should only take a couple minutes or so.
Is there something that you can automate? Something that you can speed up that is currently taking up a bunch of unnecessary time?
Find those things figure out how to work with them and improve your workflow. Clearing out your bottlenecks can give you a lot more free time to work on the stuff you need to and save you a lot of headaches.
