When I talk to most about this, speed of the workflow & freedom to work from anywhere are the biggest drivers here.
There is a desire from creators to lower the cost of entry on hardware, which is great if you're starting out but might be frustrating if you've been doing this for years.
There's also a pretty big appeal for creative teams to not have to deal with things like storage management, backup, those types of distractions from the actual creative process.
Ultimately as this happens, we'll likely see more video teams, but smaller ones. Where it's kind of easier to go from 0-60, but harder to get to 100.
